# Diccionario de Marketing *Published:* 2020-05-31 *Author:* Aidatün Diccionario de Marketing ------------------------ Todo lo que quieres saber de Marketing Online y Offline. Estoy trabajando para ampliar y mejorar esta sección ¡gracias por tu comprensión! [A](https://aidatun.com/diccionario-de-marketing/a/) ---------------------------------------------------- ### [A/B Testing](https://aidatun.com/que-es/a-b-testing/) Publicidad online ### [Above the Fold](https://aidatun.com/que-es/above-the-fold/) Web ### [Anchor Text](https://aidatun.com/que-es/anchor-text/) Web ### [API](https://aidatun.com/que-es/api/) Web ### [Árbol Web](https://aidatun.com/que-es/arbol-web/) Web [B](https://aidatun.com/diccionario-de-marketing/b/) ---------------------------------------------------- ### [B2B](https://aidatun.com/que-es/b2b/) General ### [B2C](https://aidatun.com/que-es/b2c/) General ### [B2E](https://aidatun.com/que-es/b2e/) General ### [Back-End](https://aidatun.com/que-es/back-end/) Web ### [Banner Blindness](https://aidatun.com/que-es/banner-blindness/) Publicidad online ### [Boletín de Noticias](https://aidatun.com/que-es/boletin-de-noticias/) Publicidad online ### [Business to Business](https://aidatun.com/que-es/business-to-business/) General ### [Business to Customer](https://aidatun.com/que-es/business-to-customer/) General ### [Business to Employee](https://aidatun.com/que-es/business-to-employee/) General [C](https://aidatun.com/diccionario-de-marketing/c/) ---------------------------------------------------- ### [Cascading Style Sheets](https://aidatun.com/que-es/cascading-style-sheets/) Web ### [Click Through Rate](https://aidatun.com/que-es/click-through-rate/) Publicidad online ### [Click to Call](https://aidatun.com/que-es/click-to-call/) Publicidad online ### [CLV](https://aidatun.com/que-es/clv/) Indicadores ### [CMS](https://aidatun.com/que-es/cms/) Herramientas ### [Content Management Systems](https://aidatun.com/que-es/content-management-systems/) Herramientas ### [Cost per Acquisition](https://aidatun.com/que-es/cost-per-acquisition/) Publicidad online ### [Cost per Click](https://aidatun.com/que-es/cost-per-click/) Publicidad online ### [Cost Per Lead](https://aidatun.com/que-es/cost-per-lead/) Publicidad online ### [Cost Per Mille](https://aidatun.com/que-es/cost-per-mille/) Publicidad online ### [Coste por Adquisición](https://aidatun.com/que-es/coste-por-adquisicion/) Publicidad online ### [Coste por Clic](https://aidatun.com/que-es/coste-por-clic/) Publicidad online [D](https://aidatun.com/diccionario-de-marketing/d/) ---------------------------------------------------- ### [DBMS](https://aidatun.com/que-es/dbms/) Herramientas ### [Demand Side Platform](https://aidatun.com/que-es/demand-side-platform/) Publicidad online ### [DSP](https://aidatun.com/que-es/dsp/) Publicidad online [E](https://aidatun.com/diccionario-de-marketing/e/) ---------------------------------------------------- ### [Extensible Markup Language](https://aidatun.com/que-es/extensible-markup-language/) [F](https://aidatun.com/diccionario-de-marketing/f/) ---------------------------------------------------- ### [Fatiga Publicitaria](https://aidatun.com/que-es/fatiga-publicitaria/) Publicidad online ### [Featured Snippets](https://aidatun.com/que-es/featured-snippets/) Motores de Búsqueda ### [Front-End](https://aidatun.com/que-es/front-end/) Web [G](https://aidatun.com/diccionario-de-marketing/g/) ---------------------------------------------------- ### [Gestión de Relaciones con el Cliente](https://aidatun.com/que-es/gestion-de-relaciones-con-el-cliente/) Personal [H](https://aidatun.com/diccionario-de-marketing/h/) ---------------------------------------------------- ### [Hashtag](https://aidatun.com/que-es/hashtag/) Redes Sociales ### [HTML](https://aidatun.com/que-es/html/) Web ### [HTTP](https://aidatun.com/que-es/http/) Web ### [HTTPS](https://aidatun.com/que-es/https/) Web ### [Hypertext Markup Language](https://aidatun.com/que-es/hypertext-markup-language/) Web ### [Hypertext Transfer Protocol](https://aidatun.com/que-es/hypertext-transfer-protocol/) Web ### [Hypertext Transfer Protocol Secure](https://aidatun.com/que-es/hypertext-transfer-protocol-secure/) Web [I](https://aidatun.com/diccionario-de-marketing/i/) ---------------------------------------------------- ### [IAB](https://aidatun.com/que-es/iab/) Otros ### [IBA](https://aidatun.com/que-es/iba/) Publicidad online ### [Indicadores Clave de Rendimiento](https://aidatun.com/que-es/indicadores-clave-de-rendimiento/) Indicadores ### [Influencer](https://aidatun.com/que-es/influencer/) Redes Sociales ### [Interactive Advertising Bureau](https://aidatun.com/que-es/interactive-advertising-bureau/) Otros ### [Interest-Based Advertising](https://aidatun.com/que-es/interest-based-advertising/) Publicidad online ### [Interfaz de Programación de Aplicaciones](https://aidatun.com/que-es/interfaz-de-programacion-de-aplicaciones/) Web [J](https://aidatun.com/diccionario-de-marketing/j/) ---------------------------------------------------- ### [JavaScript](https://aidatun.com/que-es/javascript/) Web ### [JavaScript Object Notation](https://aidatun.com/que-es/javascript-object-notation/) Web ### [JSON](https://aidatun.com/que-es/json/) Web [K](https://aidatun.com/diccionario-de-marketing/k/) ---------------------------------------------------- ### [Key Performance Indicator](https://aidatun.com/que-es/key-performance-indicator/) Indicadores ### [Knowledge Graph](https://aidatun.com/que-es/knowledge-graph/) Motores de Búsqueda ### [KPI](https://aidatun.com/que-es/kpi/) Indicadores [L](https://aidatun.com/diccionario-de-marketing/l/) ---------------------------------------------------- ### [Landing Page](https://aidatun.com/que-es/landing-page/) Web [M](https://aidatun.com/diccionario-de-marketing/m/) ---------------------------------------------------- ### [Macroinfluencers](https://aidatun.com/que-es/macroinfluencers/) Redes Sociales ### [Mapa Web](https://aidatun.com/que-es/mapa-web/) Web ### [Microinfluencers](https://aidatun.com/que-es/microinfluencers/) Redes Sociales [N](https://aidatun.com/diccionario-de-marketing/n/) ---------------------------------------------------- ### [Newsletter](https://aidatun.com/que-es/newsletter/) Publicidad online ### [NoSQL](https://aidatun.com/que-es/nosql/) Web [P](https://aidatun.com/diccionario-de-marketing/p/) ---------------------------------------------------- ### [Página de Aterrizaje](https://aidatun.com/que-es/pagina-de-aterrizaje/) Web ### [Pay-Per-Call](https://aidatun.com/que-es/pay-per-call/) Publicidad online ### [Pay-Per-Click](https://aidatun.com/que-es/pay-per-click/) Publicidad online ### [Pay-Per-Lead](https://aidatun.com/que-es/pay-per-lead/) Publicidad online ### [Pay-Per-View](https://aidatun.com/que-es/pay-per-view/) Publicidad online ### [PPC](https://aidatun.com/que-es/ppc/) Publicidad online ### [PPCall](https://aidatun.com/que-es/ppcall/) Publicidad online ### [PPL](https://aidatun.com/que-es/ppl/) Publicidad online ### [PPV](https://aidatun.com/que-es/ppv/) Publicidad online ### [Pruebas A/B](https://aidatun.com/que-es/pruebas-a-b/) Publicidad online [R](https://aidatun.com/diccionario-de-marketing/r/) ---------------------------------------------------- ### [RDBMS](https://aidatun.com/que-es/rdbms/) Herramientas ### [Real-Time Bidding](https://aidatun.com/que-es/real-time-bidding/) Publicidad online ### [Research Online and Buy Offline](https://aidatun.com/que-es/research-online-and-buy-offline/) Motores de Búsqueda ### [Retorno de la Inversión](https://aidatun.com/que-es/retorno-de-la-inversion/) Publicidad online ### [Return of Investment](https://aidatun.com/que-es/return-of-investment/) Publicidad online ### [ROBO](https://aidatun.com/que-es/robo/) Motores de Búsqueda ### [ROI](https://aidatun.com/que-es/roi/) Publicidad online ### [RTB](https://aidatun.com/que-es/rtb/) Publicidad online [S](https://aidatun.com/diccionario-de-marketing/s/) ---------------------------------------------------- ### [Search Engine Marketing](https://aidatun.com/que-es/search-engine-marketing/) Motores de Búsqueda ### [Search Engine Optimization](https://aidatun.com/que-es/search-engine-optimization/) Motores de Búsqueda ### [Secure Sockets Layer](https://aidatun.com/que-es/secure-sockets-layer/) Web ### [SEM](https://aidatun.com/que-es/sem/) Motores de Búsqueda ### [SEO](https://aidatun.com/que-es/seo/) Motores de Búsqueda ### [SERP](https://aidatun.com/que-es/serp/) Motores de Búsqueda ### [Sistemas de Gestión de Bases de Datos](https://aidatun.com/que-es/sistemas-de-gestion-de-bases-de-datos/) Herramientas ### [Sistemas de Gestión de Bases de Datos Relacionales](https://aidatun.com/que-es/sistemas-de-gestion-de-bases-de-datos-relacionales/) Herramientas ### [Sistemas de Gestión de Contenidos](https://aidatun.com/que-es/sistemas-de-gestion-de-contenidos/) Herramientas ### [Sitemap](https://aidatun.com/que-es/sitemap/) Web ### [SMM](https://aidatun.com/que-es/smm/) Redes Sociales ### [SMO](https://aidatun.com/que-es/smo/) Redes Sociales [T](https://aidatun.com/diccionario-de-marketing/t/) ---------------------------------------------------- ### [Tasa de Clics](https://aidatun.com/que-es/tasa-de-clics/) Publicidad online ### [Texto ancla](https://aidatun.com/que-es/texto-ancla/) Web ### [Trafficker Digital](https://aidatun.com/que-es/trafficker-digital/) Otros ### [Trending Topic](https://aidatun.com/que-es/trending-topic/) Redes Sociales ### [TT](https://aidatun.com/que-es/tt/) Redes Sociales [V](https://aidatun.com/diccionario-de-marketing/v/) ---------------------------------------------------- ### [Valor a Largo Plazo del Cliente](https://aidatun.com/que-es/valor-a-largo-plazo-del-cliente/) Indicadores ### [VAST](https://aidatun.com/que-es/vast/) Publicidad online ### [Video Ad Serving Template](https://aidatun.com/que-es/video-ad-serving-template/) Publicidad online [X](https://aidatun.com/diccionario-de-marketing/x/) ---------------------------------------------------- ### [XML](https://aidatun.com/que-es/xml/) Web